Well, this was ....watchable? A cute school romance, nothing more, nothing less. Unfortunately!

Maya is considered ugly in her school and when she confesses to her crush she is violently rejected. When the school heartthrob sees her unhappy, he offers to help her get over her crush by pretending to be in love with him. And it works better than they could have imagined!

First: Maya is not ugly. The actress is very pretty and I checked the manga as well, she is not ugly there either. So I guess my western eye cannot understand the japanese notions of beauty. Maya is rejected because she is considered ugly by a boy who is actually ugly: both inside and outside.
Second: it took me some time to understand the point of playing the unrequited love game with the school top popular boy. It was his a bit sneaky way to get her to know him better because he had already noticed her before and wanted to get closer to her. I found this very weird but then again teens are not known to have smart ideas when hormones are raging!
Third: it is a shame that japanese mangas do not do cross overs. Sometimes in the last third there was another possibility of romance was hinted but unfortunately it rested on the bromance level. That would have been a surprising twist giving this film an edge. But, well, maybe next time? In my dreams...

The film has no depth either of characters or the plot. As usual when based on a manga, these teens have no parents present. The school is not too harsh an environment and Maya seems to be coping well with repeated humiliations (as in she does not really care or she cares for about 5 seconds!). Some people complained about the lack of expressiveness in ML but I did not mind his unmoving, stony face: he was supposed to be high above others, a king on his throne, unreachable and difficult to get close to and understand.

This film is a cute and forgettable piece of fluff, a perfect Sunday watch!