I'd say A Tale Of Yearning is probably the most sensual ad from the Adolph Shampoo series. There's something about bathing scenes that you really can't get past....

The production value of this series is what I'd describe as high-end Douyin – it would be unfair to pit it against mainstream TV ads.

As for the storyline, it does jump back in forth in time a little unnecessarily, but the narrative holds up well. The chemistry between the two FLs is all that matters really (sorry Adolph Shampoo) and it's at its most palpable here. That said, I would prefer if we did away with the violent tropes that often feature in these sapphic tales.

I'm not sure how shampoo sales are going, but I think they've found a narrative formula that works and are running with it.