Shows the genuine side of characters

The pace picks up at ep 4. Thank you to whoever said that! I kept watching because of this comment and don't regret it.

Carefully crafted character development and story. You get to feel each side of the story and get to understand each character. There is a genuine connection that builds between the leads and it feels heartwarming to watch.

As a marketing student, I found the branding projects interesting to watch as well - both the dark sides and the wholesome sides of re-branding.

Genuine & wholesome characters with a story that unfolds nicely

I find that many dramas these days show a toxic relationship between the leads that are either glorified or unrealistically developed into a healthy relationship. This one is quite the opposite. A healthy dynamic between the main leads is built from early on while keeping the story interesting. If you feel similarly to this, I highly recommend this drama!

I have rewatched it at least 5 times already that's how much I love it :')