he's been in love the whole time<3
the ML generally seems quite standoffish/uninterested in the FL/ML at first but we come to find out he's overcompensating for his feelings for her, that trace back to before the plot started. The FL/other ML is unaware of these feelings at the start of the show/film.
E.g.
In Radio Romance, the ML seems to have something out for the FL based on their initial interactions, but we soon find out that SPOILER they were each others' first loves
In Cherry Magic, the primary ML only finds out about the other ML's longstanding feelings for him through his newly-gained powers; the other ML doesn't outwardly show his feelings much at first
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1. Romance na Rádio
Korean Drama - 2018, 16 episodes
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2. Fujimi Orchestra
Japanese Movie - 2012
i hate this film but it does unfortunately fall under this category
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3. Hospital Playlist
Korean Drama - 2020, 12 episodes
the ik jun/song wha romantic plotline is relatively minor in the grand scheme but they both do obviously have feelings for each other but neither know until the big confession
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4. Romance é um Livro Bônus
Korean Drama - 2019, 16 episodes
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5. Paixão Incontrolável
Korean Drama - 2016, 20 episodes
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6. Primeira Vez Amor
Korean Drama - 2019, 8 episodes
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7. Vinte Novamente
Korean Drama - 2015, 16 episodes
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8. Cherry Magic!
Japanese Drama - 2020, 12 episodes
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9. Amor Bem Intencionado
Chinese Drama - 2019, 20 episodes
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10. Amor Bem Intencionado 2
Chinese Drama - 2020, 16 episodes
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11. Quando Meu Amor Floresce
Korean Drama - 2020, 16 episodes
perhaps a little out of place in this list but the late addition of him seeing/falling for her first and the "i found you" callback when the first 'meet' (or when we initially thought they first met) makes me want to put it on here
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12. Luz em Mim
Korean Drama - 2021, 16 episodes
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13. Apesar de Tudo, Amor
Korean Drama - 2021, 10 episodes
again slightly out of place as he isn't standoffish but we do get that late reveal of him seeing her at the gallery/ recognising her when they "first" met at the bar
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14. Seja Amado em Casa: Eu Aceito
Taiwanese Drama - 2021, 12 episodes