Like word association, you give a word, next person names a drama or movie that they think that's associated with that word. You can explain why if you'd like.
Example:
Person 1: Necklace
Person 2: F4 Thailand: Boys Over Flowers (ML gifts FL a necklace)
Person 2: Rainbow
Person 3: Taxi Driver (they have a rainbow as a logo)
Person 3: Dream
Person 4: My Dearest
Person 4: Gym
And so on...